CASE STUDY- VODAFONE GLOBAL COMPANY (LITERATURE REVIEW)

Historically, The telecommunication in the UK was really started in 1870, when the post office acquired the UK Telegraph Service. This acquisition allowed the nation to use a wide communication service across the country easily, which contributed to increase the telecom transactions rapidly around 7 million telegraph in this year. (UK Telephone, 2020) Nowadays, with the noticeable evolution In the telecommunication services, the UK telecom sector is considered one of the largest telecom market in Europe. Numerous telecom companies compete to getting the latest telecom technology and offering different services. (GlobeNewswire, 2020) Various of telecom companies could compare them according to their market value, for example, the market value of the Vodafone company is around 63 billion$, which lead it to be on the top of the list of the strongest telecom companies in the UK as well as a big gap with Sky company which ranked second in the list with a value of 9 billion$. (Statista, 2020)
Sources:
Britishtelephones.com. 2020. UK TELEPHONE HISTORY. [online] Available at: <https://www.britishtelephones.com/histuk.htm> [Accessed 26 November 2020].
GlobeNewswire, 2020. The UK’S Telecom Market Remains One Of The Largest In Europe. [online] GlobeNewswire. Available at: <https://www.globenewswire.com/news-release/2020/05/25/2038174/0/en/The-UK-s-telecom-market-remains-one-of-the-largest-in-Europe.html> [Accessed 26 November 2020].
Statista, 2020. Most Valuable Telecom Brands In The UK 2020 | Statista. [online] Statista. Available at: <https://www.statista.com/statistics/292061/most-valuable-telecommunications-brands-in-the-united-kingdom/> [Accessed 26 November 2020].

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